The Next-generation Consumer Intelligence Platform
The Frrole platform is a state-of-the-art AI engine that can deeply understand billions of social conversations and relationships as they occur in realtime. The data abundance in today's world demands a deeper contextual understanding of each social activity, it is no longer sufficient to be able to just measure and classify. The Frrole platform leverages algorithms around Machine Learning, Natural Language Processing, Named Entity Recognition to build this understanding.
The platform combines this ability to deeply understand social data with the capability to build 000s of data models based on traditional web data sources like Wikipedia, Freebase, Geo Maps etc. The result therefore is a rich, contextual insight everytime and not just a piece of annotation or metadata.
Frrole's topic intelligence engine analyzes 100s of millions of social conversations in real-time by performing extensive analysis across:
The topics do not just have to be keywords with boolean operators, the topics can be industries, location, users and so on.
The derived insights can be used for use cases across marketing and analytics like brand, campaign, competitor intelligence (Frrole Scout) or used for use cases that require topical data to be integrated and used along with data from a variety of other sources (Data APIs).
Frrole is a pioneer in understanding the users behind social conversations. It reverse-constructs a profile for each and every individual based on his/her public social footprint, including 100s of attributes across:
Personality and Psychometrics
Social footprint and interactions
Digital footprint and asset ownership
Content affinity and interest graph
Brand preferences and needs, intents
These profiles can be used individually for use cases across consumer-aware apps and personalization (Frrole DeepSense) or used collectively for use cases across marketing and analytics like segmentation, audience intelligence, on-demand research etc. (Frrole Scout)
Learn more about people intelligence
The Engineering Layer
The Kafka, Apache Storm and ElasticSearch based system (hello Apache Spark, we had good reasons to not use you!) processes more than 1 billion activities per month and contains algorithms ranging from sentiment analysis to mood analysis, location enrichment, age, gender, income and other demographics determination, personality prediction, communication advice, interest determination, fake user prediction etc.
The data sources for Frrole include Twitter, Facebook and Instagram, from where Frrole Ingestion engine continously pulls in data in real-time.
The Frrole AI platform is built as a Data as a Service product that provides intelligence across two axis - Topic and People. The web services/APIs that power both Frrole Scout and DeepSense products are the same that are available publicly, so that you can combine them with your enterprise data and draw very specific, real-time and actionable insights as you need, when you need.